Barron’s Daily Stock Alert Campaign
- Client: Barron’s
- Creative Format: Direct online marketing campaign
- Objective: Increase subscription sales
Project Objectives
Brook Bell Interactive was hired to promote one of Barron’s most exciting ventures. We were given the opportunity to develop the whole campaign from banner ad’s to a mircosite.
Mirco-Site
We chose a microsite instead of a landing page, the strategy being to utilize all the strengths of a landing page, while giving the potential consumer agency over the way they access the information.
Project Solutions
- Clean elegant design to communicate up to date information without alienating the demographic that this product would appeal to
- Emphasized FREE trail offer which helps to alleviate any anxiety to register
- Leveraged Limited Time Offer, which encourages consumers to Act Now
- Used red accent color to highlight important aspects of the offer with out being garrish
Email Design
Project Solutions
- Directed eyeline using copy and and design elements to quickly explain what the product was and the value proposition that was being offered
- Targeted copy and design to lead consumers eye path to the links to encourage them to take the next step in the registration process
- Used signature of the Editor to help make the email look more like a confidential letter then just a promotional letter
- Email promoted the benefits and encouraged the consumer to find out more
Banner Ad
Project Solutions
- Vibrant background to catch the eye no matter where it was placed on any site
- Strong call-to-action
- Using text and design elements, directed the eye line from the product benefits to the call-to-action button. Although call-to-action button was off-brand, in the banner format, branding is lower in the visual hierarchy to attention grabbing.
