Conde Nast Gift Card Website
- Client: Conde Nast
- Creative Format: E-commerce Website
- Objective: User friendly gift purchase and redemption website
Project Objectives
Conde Nast Publications decided they were going to develop a Magazine Gift Card Program. They asked Brooks Bell Interactive to design and develop the user experience for both the purchase path and the gift redemption path. They wanted to convey that the gift giver and gift recipient were involved in a luxury brand. I was the senior designer for this project and was responsible for all visual elements developed.
Gift Purchase Path
Conde Nast Publications has little brand recognition compared to their magazine titles, which gave us the opportunity to start from scratch visually. I wanted to combine elegance and exclusivity with a smooth, enjoyable user experience.
Project Strengths & Solutions
- Lush, vibrant design that started to brand the Conde Nast Gift Card Program
- Used a flash plugin to allow consumer to view all options available
- Site was so successful that it lead to business from other departments within the Conde Nast Corporation.
Gift Redemption Path
Project Solutions
Design conveyed the feeling that the gift was a luxury item
- Flash plugin allowed browsing of all titles to choose from in a quick fun way
- Clean professional layout gave validation to a new program without a lot of brand equity
Conde Nast Gift Card Thank You Cards
Conde Nast wanted the gift recipient to be able to send a thank you card via email to the gift giver. I developed two website branded options.
Thank You Card 1
Thank You Card 2
