Waite Creative Consulting http://waitecreative.com Just another WordPress weblog Tue, 10 Aug 2010 21:13:43 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://waitecreative.com http://waitecreative.com/wp-content/themes/simplicitybright/images/favicon.ico Waite Creative Consulting The Brooks Bell Interactive Portfolio http://waitecreative.com/the-brooks-bell-interactive-portfolio/ http://waitecreative.com/the-brooks-bell-interactive-portfolio/#comments Mon, 22 Dec 2008 17:21:51 +0000 admin http://waitecreative.com/?p=674

  • Client: Brooks Bell Interactive
  • Creative Format: Marketing Site
  • Objective: Dynamic and Strategic Web site

 

Project Objectives

While working at Brook Bell Interactive I noticed that the website was strong but the portfolio was dated and needed a complete overhaul. The objective was to build a robust, user-friendly and dynamic portfolio that could be updated simply and cater to a multitude of visitors, from someone with no knowledge of direct online marketing to an in-house marketing director. I suggested WordPress as a solution to this issue, since it dynamically updates navigation and allows any number of ways to tag or categorize a portfolio piece, which would let the viewer pick and sort the work the way they intuitively saw fit.

The Landing Page

Project Solutions & Strengths

  • Focus on mission statement – not just on “pretty design”
  • Intuitive navigation of site using tags and categories.
  • Featured projects would highlight but not force viewer to see what Brooks Bell Interactive felt was their strengths in the marketplace
The Portfolio Details Page

Project Solutions

  • Able to see a thumbnail of creative with the ability to see whole creative if desired
  • Enough text to entice viewer to see more detail
  • Navigation redundancy to allow viewers to explore site in different ways
The Details Page

Project Solutions

  • Able to see a thumbnail of creative with the ability to see whole creative if desired
  • Enough text to entice viewer to see more detail
  • Navigation redundancy to allow viewers to explore site in different ways

 

]]> http://waitecreative.com/the-brooks-bell-interactive-portfolio/feed/ 0 Conde Nast Gift Card Website http://waitecreative.com/conde-nast-publications-gift-card-campaign/ http://waitecreative.com/conde-nast-publications-gift-card-campaign/#comments Sat, 22 Nov 2008 15:06:33 +0000 admin http://waitecreative.com/?p=185

  • Client: Conde Nast
  • Creative Format: E-commerce Website
  • Objective: User friendly gift purchase and redemption website

Project Objectives

Conde Nast Publications decided they were going to develop a Magazine Gift Card Program. They asked Brooks Bell Interactive to design and develop the user experience for both the purchase path and the gift redemption path. They wanted to convey that the gift giver and gift recipient were involved in a luxury brand. I was the senior designer for this project and was responsible for all visual elements developed.

Gift Purchase Path

Conde Nast Publications has little brand recognition compared to their magazine titles, which gave us the opportunity to start from scratch visually. I wanted to combine elegance and exclusivity with a smooth, enjoyable user experience.

Project Strengths & Solutions

  • Lush, vibrant design that started to brand the Conde Nast Gift Card Program
  • Used a flash plugin to allow consumer to view all options available
  • Site was so successful that it lead to business from other departments within the Conde Nast Corporation.
Gift Redemption Path

Project Solutions

Design conveyed the feeling that the gift was a luxury item

  • Flash plugin allowed browsing of all titles to choose from in a quick fun way
  • Clean professional layout gave validation to a new program without a lot of brand equity
Conde Nast Gift Card Thank You Cards

Conde Nast wanted the gift recipient to be able to send a thank you card via email to the gift giver. I developed two website branded options.

Thank You Card 1
Thank You Card 2

]]> http://waitecreative.com/conde-nast-publications-gift-card-campaign/feed/ 0 ShareFileCPA Website http://waitecreative.com/sharefile-cpa/ http://waitecreative.com/sharefile-cpa/#comments Sat, 22 Nov 2008 15:05:35 +0000 admin http://waitecreative.com/?p=183

  • Client: ShareFile CPA
  • Creative Format: Micro Site Design
  • Strategy: To create new product for accountants and CPAs

 

Project Challenges

Sharefile is a file sharing service. Due to new laws passed in the security of file transfer protocol for accountants, Sharefile created Sharefile CPA , targeted to this audience. Sharefile wanted to build a microsite that focused, addressed and educated the accounting community to the new laws and attract them as customers.

 

Project Solutions & Strengths

The site was intended to quickly explain the service, advertise their security capabilities and alleviate anxiety of trying the service with a FREE trail offer.

  • Clean, simple design using toned down professional colors which reflects the cutting edge service that Sharefile CPA offers
  • Strong call-to-action for the FREE Trail offer
  • Visually represents the interaction that Sharefile provides between the client and the client’s customer

Direct Marketing Tools Employed

  • Clear value proposition
  • Strong call-to-action
  • Testimonials
  • Anxiety reduction with online security credentials

]]> http://waitecreative.com/sharefile-cpa/feed/ 0 NOCK Website http://waitecreative.com/nock-website/ http://waitecreative.com/nock-website/#comments Sat, 22 Nov 2008 15:03:34 +0000 admin http://waitecreative.com/?p=181

  • Client: NOCK (Nation Organization Caring for Kids)
  • Creative Format: Website and Logo Redesign
  • Strategy: Clean Site that gives the Foundation legitamacy

Project Objective

Nock needed both a new website and a new identity. The site needed to address four very different vistors from potential donors to potential recipients.

Home Page

Project Solutions & Strengths

  • Primary navigation addressed clearly, alleviating confusion
  • Legitimized the Nonprofit with a professional look
  • Highlighted the personal aspect of their mission

Direct Marketing Tools Employed

  • Strong user interface and information hierachy.
  • Strong call-to-action
  • Testimonials
Informational Page

Project Solutions & Strengths

  • Working with a 3rd party developer, design needed to be templatized
Logo Design

Project Solutions & Strengths

  • Updated old logo to look clean and professional

]]> http://waitecreative.com/nock-website/feed/ 0 Wall Street Journal Monthly Subscriber Email http://waitecreative.com/wall-street-journal-monthly-subscriber-email/ http://waitecreative.com/wall-street-journal-monthly-subscriber-email/#comments Sat, 22 Nov 2008 14:58:28 +0000 admin http://waitecreative.com/?p=174
  • Client: Wall Street Journal
  • Creative Format: Email
  • Objective: Consumer Engagement

 

Project Objectives

The Wall Street Journal wanted to encourage people who were already members to spend more time on their website. This email was created to be sent monthly to give updates on new features and articles.

Project Strengths & Strategy

  • Clean design, easy to read and scan
  • Bullet imagary to brand with WSJ.com
  • Design so that system text could be used throughout the email

Email Design Best Practices

  • System text used so that with image blocking would not disable readabilty
  • Information above the fold to allow for viewers to read the value proposition in the preview panel or on a mobile device

]]> http://waitecreative.com/wall-street-journal-monthly-subscriber-email/feed/ 0