The Direct Response Makeover Process

The makeover involves 5 stages.

Stage 1: I hold a conference call with the imporant members of your marketing/design team during which we a screencast of your current creative. We go over the campaign’s goals, and the desired results of the campaign are discussed.

Click the image below to see an example of an initial campaign screen shot

Stage 2: I take the screenshots of your campaign and mark them up with visual annotations, along with a strategy document outlining the reasoning for the new strategy and design.

Click the image below to see an example of a mark up document.

Stage 3: A follow-up call is set up to discuss the documents I have sent in Stage 2.

Click the image below to see an example of a mark up solutions document.

Stage 4: Depending on your needs, I either make the agreed-upon changes to the design myself, or work with your design team to implement the changes and the solutions to your challenges.

I then follow up with a call to field any questions and give additional suggestions on how to move forward or take next steps.

Click the image below to see an example of a mark up solutions document.

Stage 5: The Campaign is launched. I follow up after 30 days to see the results of the makeover, discuss how your results have changed and discuss any next stages if needed.

Free Marketing Assesment

This involves 3 stages.

Stage 1: I and the imporant members of your marketing/design team look over your current creative. The campaign’s goals and desired results are communiticated.

Stage 2: I take screenshots of your campaign and mark them up with visual and verbal suggestions of how to improve your campaign and your results.

Click the image below to see an example

Stage 3: I follow up with a call to field any questions and give additional suggestions on how to move forward or take next steps.

Request a Direct Response Makeover today!

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