WSJ: Political Diary Campaign
- Client: Wall Street Journal
- Creative Format: Direct Online Marketing Campaign
- Objective: Raise awareness and sell a new product.
Project Objectives
Brook Bell Interactive was hired to promote a new Wall Street Journal product. We were given the opportunity to develop the whole campaign – from banner ad’s to a landing page. The landing page had to both sell the product and start the registration process.
Wall Street Journal Political Diary: Landing Page
Project Strengths & Strategy
- Branded the look and feel to be non partisan
- Modern look to convey the sense that the information is up-to-date and cutting edge
- Strong initial headline copy
Direct Marketing Tools Used
- Clear value proposition
- Strong call-to-action
- Testimonials
- Brand equity leveraged
Wall Street Journal Political Diary: Email Design
Project Strengths & Strategy
- Teaser email to promote the benefits and encourage the consumer to find out more
- Strong introductory headline that draws consumers in
Direct Marketing Tools Used
- Clear value proposition
- Strong call-to-action
- Testimonials
- Offer pressure
- Personalization
- Brand equity leveraged
- System text used so that with image blocking, would not disable readability
- Information above the fold to allow for viewers to read the value proposition in the preview panel or on a mobile device
Wall Street Journal Political Diary: Banner Ad
Project Solutions
- Vibrant background to catch the eye no matter where it was places on any site
- Strong call to action
- Clear text and design elements direct the eye line from the value proposition to the “sign up now” button
